Sr Analyst- Amex Offers Marketing Innovation id-24986
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The US Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
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The US Membership Engagement teams sits within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise. As the Offers and Rewards Marketing Team, we excite Card Members to redeem points, use offers, and diversify spend through personalized, customer-first marketing and compelling, effective offers that make Membership more rewarding. One of the main pillars of the team is Amex Offers, which we promote to Card Members to incentivize and reward card usage. (Visit www.americanexpress.com/en-us/benefits/offers/ for more info).
The Senior Analyst will lead a workstream to drive ongoing innovation in marketing Amex Offers to our Card Members. You will be responsible for ideating and implementing varying digital marketing campaigns to excite Card Members to enroll in Amex Offers, encourage them to redeem, and motivate them to do it again and again. This role will be a key connection point for partners across the enterprise including product owners, channel owners, legal/compliance teams, and marketers.
This role is ideal for you if you are a customer-centric marketer who enjoys working in white space to identify and create new opportunities.
Responsibilities
- Lead ongoing marketing of Amex Offers across digital channels, including placements across Amex-owned and operated channels
- Own the Amex Offers claims, marketing messages, and toolkit to support marketers who utilize Amex Offers across the Blue Box
- Apply internal and external resources to identify trends that can further team and enterprise goals
- Explore opportunities for channel expansion, partnering closely with associated teams to bring ideas to life
- Continue to build on our team’s focus on lapsed Amex Offers users and how to bring them back to the ecosystem
- Work closely with the Consumer Paid Media Center of Excellence to launch, learn from, and iterate on Amex Offers dedicated campaigns
Qualifications
- 2 years of digital marketing execution experience; paid media experience preferred
- A strategic approach with the ability to work in white space, identify opportunities for growth, and develop innovative solutions that align with business objectives.
- Track record of driving measurable results through creative, customer-centric marketing
- Proactive self-starter who shows initiative, adapts well to change, and problem-solves independently
- Excellent analytic skills, with the ability to use data to make informed decisions and translate insights into winning strategies
- Strong project management skills with attention to detail and the ability to prioritize effectively
- Excitement to learn new things and develop subject matter expertise
- Collaborative approach, and the ability to effectively influence internal partners
- Exceptional oral and written communication skills
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
